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Instruktur Pelatihan
What Is Strategic Management? Why is it Important ?
The key question examined by strategic management—“Why do some firms outperform other firms?”
More specifically, strategic management examines how actions and events involving top executives, firms, and industries (the tablet market) influence a firm’s success or failure.
Formal tools are not enough; creativity is just as important to strategic management.
Mastering strategy is therefore part art and part science.
Strategic management focuses on firms and the different strategies that they use to become and remain successful.
Multiple views of strategy exist, and the 5 Ps described by Henry Mintzberg
enhance understanding of the various ways in which firms conceptualize strategy.
Most organizations create Intended Strategies that they hope to follow to be successful. Over time, however, changes in an organization’s situation give rise to new opportunities and challenges.
Organizations respond to these changes using Emergent Strategies.
Realized Strategies are a product of both intended and realized strategies.
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